The Product Development Process
A video-taped seminar
Presented October 31, 2007
Improving the look, feel, aroma and taste of your product may be one strategy to improving your price power and profit margins. Speaker Allen Samson has created more than $50 million in sales over his career through new product formulations. Learn strategies to introduce new product into the marketplace through careful evaluation and planning.
- developing recipe formulation through the scale-up process,
- assuring quality control and food safety,
- meeting labeling requirements, and
- understanding basic packaging issues that affect your product.
Dr. Allen Samson is President and founder of ESCA Enterprises. He received his B.S. in both Chemistry and Technology and advanced degrees in Food Science from Cornell University. He has held several senior management positions within the food industry including Hebrew National, Campbell Soup Company, Vitafort International and the Steak-Umm Company.
The cost to view this seminar online is only $25.
Group Price for Complete Series: $500